Design is to invent with intent. If you take away the ‘invent’ bit, you have an engineer. If you take away the ‘intent’ bit.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality
We are not artists or poets. We are artisans and craftsmen. Our products solve problems. They do not hang on museum walls.
A well-designed text will seem weightless after a time; the initial feel of the book fades away as the mind becomes engrossed in the words.
The difference between regulated architects and unregulated designers is, unlike buildings, letterheads don’t fall down and kill people.
You do not need to have a great idea before you can begin working; you need to begin working before you can have a great idea.
Design is how you treat your customers. If you treat them well from an environmental, emotional, and aesthetic standpoint, you’re doing good design.
Helvetica is like a really good friend. You go off and hang with the other fonts and even use them a little, but helvetica is always there. A nice stable friend.
It isn’t a question of enhancement through design. Whether an editor realizes it or not, design is part of what he does every time he prints the paper.
Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.
Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.